Marco Di Cesare
ex-NielsenIQ · research, insight, marketing, trade
Spent years inside FMCG and CPG market research before building the pipeline that turns brief, data, notes and template into the deck, report and Excel file.
About
Basquio comes from engineering, brand, category and market research work inside FMCG and CPG companies. We know what a category review looks like because we have presented hundreds of them.
The team
ex-NielsenIQ · research, insight, marketing, trade
Spent years inside FMCG and CPG market research before building the pipeline that turns brief, data, notes and template into the deck, report and Excel file.
Senior Consultant, NielsenIQ
Senior consultant at NielsenIQ. The market research professional who lives the brief, data, template and deadline cycle every week. Shapes the experience inside Basquio.
ex-FMCG and CPG market research professionals
A small team of market research professionals and brand contributors who used to ship category review decks by hand. They review every output, brand rule, and template profile that ships in Basquio.
The thesis
Steps 1-3 are analysis. Steps 4-7 are production: pulling charts, writing slides, checking numbers, branding the deck, drafting the report, building the workbook. Basquio takes steps 4-7 so the team can stay in steps 1-3.